How did Square Toiletries Limited begin Top FMCG company in Bangladesh?

Square Toiletries Limited started its journey as a Small Scale Manufacturing Unit in the year 1988. With the strong determination and relentless efforts of the promoters, STL could grow manifolds and become one of the top FMCG companies in Bangladesh.

The company started its journey with a limited product range that included Soap, Shampoo and Toothpaste. However, with the passage of time and the introduction of new technologies, the company started manufacturing a wide range of products that include Detergents, Body Spray, Dishwashing Liquids, Toilet Cleaners, etc.

A list of brands of Square Toiletries Limited

JUI
MERIL BABY
CHAKA
CHAMAK
SENORA
KOOL
REVIVE
ZEROCAL
SEPNIL
MAGIC
MERIL PROTECTIVE CARE
XPEL
SHAKTI
SPRING
MERIL MILK SOAP BAR
SUPERMOM – Pampers Diaper
WHITE PLUS
SELECT PLUS
MAXCLEAN
RAIN SHOWER

Moreover, the company has also diversified its product range for various consumer segments that include Men, Women, and Kids.

Square company follows a very rigorous quality control system that ensures that only the best quality products are delivered to the consumers and also invested in state-of-the-art manufacturing facilities that enable it to manufacture products in a very cost-effective manner.

The company has also been able to build very strong brand equity that has helped it to become one of the top FMCG companies in Bangladesh. The company is committed to delivering quality products and services to its consumers and is constantly working to improve its operations.