Founder

Samson H Chowdhury
Founder Chairman’s

Samson H Chowdhury, a legendary entrepreneur of Bangladesh, was born on 25 September,1925. After completing education in India he returned to the then East Pakistan and settled at Ataikula village in Pabna district where his father was working as a Medical Officer in an outdoor dispensary.

In 1952, he started a small pharmacy in Ataikula village which is about 160 km off capital Dhaka in the north-west part of Bangladesh. Mr. Samson H Chowdhury then ventured into a partnership pharmaceutical company with three of his friends in 1958. Samson, over a span of five decades,built Square Group, one of the largest and most diversified conglomerates of Bangladesh.

When asked why the name SQUARE was chosen he remembered - "We named it SQUARE because it was started by four friends and also because it signifies accuracy and perfection meaning quality" as they committed in manufacturing quality products. Now that small company of 1958 is a publicly listed diversified group of companies employing more than 56,000 people.The current yearly group turnover is 1000 million USD as of 2017.

Square is now not a name, but a synonym of quality- be it pharmaceuticals, hospitals, textiles, toiletries, consumer goods, herbal medicine, agro vet products, information technology, television channel, advertising agency, and a few more ventures.

To his followers, Samson H Chowdhury was a hero, to his contemporaries he was an icon, to young entrepreneurs he was a mentor and to regulators, he was an amazing symbol of fairness.In his approach to business, Samson H Chowdhury always put people's welfare at the focal consideration of entrepreneurship that made him different from other top businessmen in the country. Therefore, there has never been a single incident of labour unrest in any of his enterprises. He was one of the highest taxpayers of the country for a long period of time.

Samson H Chowdhury symbolizes hard work, vision, transparency and foresightedness, a combination very rare in the developing world. The sad demise of Mr. Chowdhury on 5 January 2012 at the age of 86 is truly an end of an era.

As Unique As You

We belong to a unique nationality. In our every footstep - from our inimitable history of cultural heritage to our love for mother dialect to our glorious freedom fight to our beautiful flora and fauna – we are only one of its classes. This unmatchable feature of us is also acutely rooted to every one of us in our individual affinity, enthusiasm, needs, dreams and hopes. At STL we believe in the importance of uniqueness both at individual and national level. Being a part of the most admired local conglomerate of Bangladesh - Square Group, we have gained the expertise and upheld somber eagerness in fulfilling your expectations with our quality product ranges through utmost sincerity. We consider you as unique in terms of your needs, and to satisfy that we have pooled a unique team of dedicated employee and stakeholder. Only for you we are relentlessly striving to be "as unique as you".

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Vision & Mission

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    Vision

    To help people look well and live well.

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    Mission

    To understand consumers’ unique needs and deliver world-class, innovative and affordable solutions that enhance everyday life and well-being.

Corporate snapshot

STL's business encompasses the development, manufacturing, marketing and distribution of consumer products across multiple categories. Its key business areas include:

  • Personal Care and Skin Care: Soap, Shower Gel, face Moisturizer, Serum, Face Wash, Facial Scrub, Body lotion, petroleum jelly, lip care products.
  • Hair Care: Shampoo, hair oil, conditioner, hair serum and styling products.
  • Baby Care: Baby grooming products, Baby diapers (open and pant style), Baby Wipes.
  • Feminine Hygiene: Sanitary napkins and Period Panty.
  • Men’s Grooming: Shaving foam, deodorants, body sprays, Deodorant Shower Gel and grooming products.
  • Oral Care: Toothpaste and tooth powder.
  • Fabric and Home Care: Laundry soap, detergents, dishwashing liquids and household cleaning products.
  • Health and Hygiene: Sanitizing and Anti-bacterial portfolio, Sugar substitutes and effective anti dandruff / Anti fungal products.
  • Natural Wellness Portfolio: Skin Care & Hair Care

Corporate Governance

BOD

A Quarterly Report on business operation and financial position is presented before the Board of Directors for their information and review, for implementation by the Executive Management. Every month co-ordination meeting is held congregating all the department heads to discuss priority issues and solve problems, if any.

The Executive Management is headed by the Managing Director and the Chief Executive Officer (CEO) who has been delegated necessary and adequate authority by the Board of Directors. The Executive Management operates through further delegations of authority at every echelon of the line management. The Executive Management is responsible for preparation of segment plans/sub-segment plans for every profit centers with budgetary targets for every item of goods and services and is held accountable for deficiencies with appreciation for exceptional performance. These operations are carried out by the Executive Management through series of team-bound initiatives.

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Core Values and Principles

Guided by Square’s purpose, Caring for Life. Core values include Integrity, Innovation, Respect for people, Excellence and Sustainability.

The company’s operating principles include:

  • Consumer-centricity and customer satisfaction.
  • Uncompromising product quality and continuous improvement.
  • Innovation, research and technological advancement.
  • Integrity, ethical conduct and responsible business practices.
  • Employee welfare, equal opportunity and professional development.
  • Social responsibility and environmental sustainability.

First toiletries company in Bangladesh certified to ISO 22716:2007 for cosmetics Good Manufacturing Practices (GMP) by Bureau Veritas; supported by ISO 9001 quality management systems and compliance with applicable BSTI standards.

  • Dedicated to make every effort to understand consumer needs to provide maximum satisfaction and to achieve market leadership.
  • Strive to continuously upgrade manufacturing technology and to maintain optimum level of quality measures in conformity with the international standard – ISO 9001: 2008.
  • Committed to achieve quality objective through continuous employee training and maintaining congenial working environment.

Sister Concerns

Our People

STL has been built around one core asset, and it is its people. That is what makes working so special here. STL believes that work is more than a place you go every day. It should be a place of exploration, professional growth and creativity. It's about being inspired and motivated to achieve extraordinary things. STL wants its people to take pride in their work. After all, it's the combined talents, skills, knowledge, experience and passion of our people that make us who we are.

Currently STL is employing over 2,000 employees ensuring their consistent welfare and security. Due to its sociable working environment and highly motivated employee, STL is enjoying one of the lowest employee turnover rates. STL emphasizes on equal employment opportunity resulting in 38% women employees. Besides, STL also provides employment opportunity to physically challenges persons.

our people