Samson H Chowdhury
Founder Chairman’s

Samson H Chowdhury, a legendary entrepreneur of Bangladesh, was born on 25 September,1925. After completing education in India he returned to the then East Pakistan and settled at Ataikula village in Pabna district where his father was working as a Medical Officer in an outdoor dispensary.

In 1952, he started a small pharmacy in Ataikula village which is about 160 km off capital Dhaka in the north-west part of Bangladesh. Mr. Samson H Chowdhury then ventured into a partnership pharmaceutical company with three of his friends in 1958. Samson, over a span of five decades,built Square Group, one of the largest and most diversified conglomerates of Bangladesh.

When asked why the name SQUARE was chosen he remembered - "We named it SQUARE because it was started by four friends and also because it signifies accuracy and perfection meaning quality" as they committed in manufacturing quality products. Now that small company of 1958 is a publicly listed diversified group of companies employing more than 56,000 people.The current yearly group turnover is 1000 million USD as of 2017.

Square is now not a name, but a synonym of quality- be it pharmaceuticals, hospitals, textiles, toiletries, consumer goods, herbal medicine, agro vet products, information technology, television channel, advertising agency, and a few more ventures.

To his followers, Samson H Chowdhury was a hero, to his contemporaries he was an icon, to young entrepreneurs he was a mentor and to regulators, he was an amazing symbol of fairness.In his approach to business, Samson H Chowdhury always put people's welfare at the focal consideration of entrepreneurship that made him different from other top businessmen in the country. Therefore, there has never been a single incident of labour unrest in any of his enterprises. He was one of the highest taxpayers of the country for a long period of time.

Samson H Chowdhury symbolizes hard work, vision, transparency and foresightedness, a combination very rare in the developing world. The sad demise of Mr. Chowdhury on 5 January 2012 at the age of 86 is truly an end of an era.

As Unique As You

We belong to a unique nationality. In our every footstep - from our inimitable history of cultural heritage to our love for mother dialect to our glorious freedom fight to our beautiful flora and fauna – we are only one of its classes. This unmatchable feature of us is also acutely rooted to every one of us in our individual affinity, enthusiasm, needs, dreams and hopes. At STL we believe in the importance of uniqueness both at individual and national level. Being a part of the most admired local conglomerate of Bangladesh - Square Group, we have gained the expertise and upheld somber eagerness in fulfilling your expectations with our quality product ranges through utmost sincerity. We consider you as unique in terms of your needs, and to satisfy that we have pooled a unique team of dedicated employee and stakeholder. Only for you we are relentlessly striving to be "as unique as you".

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Vision & Mission

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    We attempt to understand the unique needs of the consumer and translate that needs into products which satisfies them in the form of quality products, high level of service and affordable price range in a unique way.

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    • To treasure consumer understanding as one of our most valued assets and thereby exerting every effort to understand consumers' dynamic requirements to enable us in offering maximum satisfaction.
    • To offer consumer products at affordable price by strictly maintaining uncompromising stance with quality. With continuous R&D and innovation we strive to make our products complying with international quality standards.
    • To maintain a congenial working environment to build and develop the core asset of STL – its people. As well as to pursue for high level of employee motivation and satisfaction.
    • To sincerely uphold the responsibility towards the government and society with utmost ethical standards as well as make every effort for a social order devoid of malpractices, anti-environmental behaviors, unethical and corruptive dealings.
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Corporate Governance


A Quarterly Report on business operation and financial position is presented before the Board of Directors for their information and review, for implementation by the Executive Management. Every month co-ordination meeting is held congregating all the department heads to discuss priority issues and solve problems, if any.

The Executive Management is headed by the Managing Director and the Chief Executive Officer (CEO) who has been delegated necessary and adequate authority by the Board of Directors. The Executive Management operates through further delegations of authority at every echelon of the line management. The Executive Management is responsible for preparation of segment plans/sub-segment plans for every profit centers with budgetary targets for every item of goods and services and is held accountable for deficiencies with appreciation for exceptional performance. These operations are carried out by the Executive Management through series of team-bound initiatives.

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Values & Principles

Well being of consumer, employee and society are the three foundation pillars of the values and principles of Square Toiletries Ltd. Square Toiletries Ltd. believes that it is their obligation to work for the welfare of society. In spite of being a commercial organization STL doesn't always opt for profit, rather it tries to be even more focused towards the fulfillment of its commitments to society and hence has an intense sense of responsibility to its customer, its people and its society as a whole. From the day to day business operation to quality policy, in every single activity of STL these core values and principals are reflected.

  • Dedicated to make every effort to understand consumer needs to provide maximum satisfaction and to achieve market leadership.
  • Strive to continuously upgrade manufacturing technology and to maintain optimum level of quality measures in conformity with the international standard – ISO 9001: 2008.
  • Committed to achieve quality objective through continuous employee training and maintaining congenial working environment.

Sister Concerns

Our People

STL has been built around one core asset, and it is its people. That is what makes working so special here. STL believes that work is more than a place you go every day. It should be a place of exploration, professional growth and creativity. It's about being inspired and motivated to achieve extraordinary things. STL wants its people to take pride in their work. After all, it's the combined talents, skills, knowledge, experience and passion of our people that make us who we are.

Currently STL is employing over 2,000 employees ensuring their consistent welfare and security. Due to its sociable working environment and highly motivated employee, STL is enjoying one of the lowest employee turnover rates. STL emphasizes on equal employment opportunity resulting in 38% women employees. Besides, STL also provides employment opportunity to physically challenges persons.

our people