At the end of January Square Company launched a digital campaign for Supermom Baby Diaper to engage the potential heavy users with this brand. We ran the campaign both on Google and Facebook platform with a call of action banner. We reached 2 million target groups through this campaign and got 10,000 potential heavy users’ database through online registration. We are processing to send all these users two pcs of free sample of Supermom Baby Diaper so that they can experience the product performance. All these consumers will be kept in touch and nurtured through our call center to make them feel that the brand cares.