On February 8, the annual sales conference of Square Toiletries Limited for 2025 was held at Hotel Sea Palace, located along the scenic coastline of Cox’s Bazar. This year’s conference was particularly special as the Square Group celebrated the 100th birth anniversary of its founder Chairman, Mr. Samson H. Chowdhury. The day-long event began with a tribute to his visionary leadership and enduring values.

The conference was inaugurated by Mr. Anjan Chowdhury, the esteemed Managing Director of Square Toiletries, in the presence of approximately 1,600 attendees. Also present were Mr. Eric S. Chowdhury, Director of Square Group; Mr. Malik Mohammed Sayeed, Chief Executive Officer (CEO); Mr. Md. Golam Kibria, Executive Director; and other senior officials. In his address, Mr. Anjan Chowdhury emphasized the importance of high-quality local products in strengthening the national economy and urged everyone to contribute to the advancement of Bangladesh’s economic growth.
Under the motto *”Stay Beautiful in a Healthy Life,”* Square Toiletries Limited continues to prioritize research and innovation. At the conference, the company unveiled five new products, developed by blending natural ingredients with scientific research to meet the evolving needs and demands of consumers.

The natural wellness brand MAYA introduced a moisturizing and glowing cream enriched with 100% organic marula oil, an oil and acne control gel cream with 100% organic rosehip oil, and an anti-pimple neem face wash. Additionally, Square’s hygiene brand Sepnil launched a sanitizing soap bar infused with sea minerals, while Revive, a favorite among young consumers, introduced an SPF 50+ moisturizing sunscreen, offering enhanced protection against sun damage.

A highlight of the event was the surprise appearance of Senora brand ambassador and popular celebrity Mehjabin Chowdhury. She captivated the audience with a dance performance and delivered an inspiring speech, adding a vibrant and joyful energy to the occasion.

Mr. Anjan Chowdhury, Managing Director of Square Toiletries, recognized the dedication and hard work of the top sales performers from the previous year by presenting awards and expressing his gratitude.

The conference concluded with a festive dinner and cultural program, marking the end of a day filled with inspiration, innovation, and celebration.