The latest campaign of Radhuni Pure Mustard Oil attempted to recreate a yearning look-back to sweet childhood memory of the days we ran wild in yellow fields & returned home hungry to devour the grandma-special mouth-watering ‘সরিষা ইলিশ ও টাকি মাছের ভর্তা’. ‘’আবারও ফিরুক সেই স্বাদ” campaign depicts the intriguing Nostalgia through a story of a mother ‘Shanta’- and her mesmerizing experience in tasting Bengali traditional food amid urban business. The beautiful portrayal of rural settings blended with the catchy folk jingle together creates a mesmerizing spell.