Kool started off summer with a provoking campaign on the event of Valentine’s Day. Kool Body Spray made an intriguing ad- why should a man look for answers on internet where he can impress his partner by using body spray from the wide range of options to choose from. It was placed on Kaler Kantho, Samakal, Bangladesh Protidin and Prothom Alo. The campaign didn’t end in press exposure. Kool took it to the next level to directly engage its audiences on Facebook. Call to action was, to get a gift from Kool, responders will have to tag their partners with whom they’d love to spend their special day with. Results were truly exponential. Digital campaign ran for only 12 hours and it gave 20% interaction rate of the number of people reached, among 100 plus participants, lucky winners got souvenirs from Kool.