Popular oral care brand of Square Toiletries Limited, White Plus toothpaste is working on safeguarding teeth for years now. Successively, one of the most prominent dentists of the country, Dr. Arup Ratan Choudhury has been associated with the brand. On July 8 2019, Head of Operations of the Square Toiletries Limited, Mr. Malik Mohammad Sayeed and Dr. Arup Ratan Choudhury signed an agreement at the head office of the organization. Under this agreement, WhitePlus together with Dr. Arup Ratan Choudhury will arrange several programs for increasing awareness on safeguarding teeth. In these programs, proper care of children teeth will be a major concern. White Plus is already distributing “White Plus Kids” for 5-12 years old children to protect their teeth enamel, which is the only balanced fluoride toothpaste of Bangladesh.