We are a family dedicated to fulfill the needs of yours. Our passion towards that goal has led us to become one of the largest and leading FMCG company in Bangladesh with exports to 13 countries around the world.
Samson H Chowdhury, a legendary entrepreneur of Bangladesh, was born on 25 September,1925. After completing education in India he returned to the then East Pakistan and settled at Ataikula village in Pabna district where his father was working as a Medical Officer in an outdoor dispensary.
In 1952, he started a small pharmacy in Ataikula village which is about 160 km off capital Dhaka in the north-west part of Bangladesh. Mr. Samson H Chowdhury then ventured into a partnership pharmaceutical company with three of his friends in 1958. Samson, over a span of five decades,built Square Group, one of the largest and most diversified conglomerates of Bangladesh.
When asked why the name SQUARE was chosen he remembered - "We named it SQUARE because it was started by four friends and also because it signifies accuracy and perfection meaning quality" as they committed in manufacturing quality products. Now that small company of 1958 is a publicly listed diversified group of companies employing more than 36,000 people.The current yearly group turnover is 800 million USD as of 2011.
Square is now not a name, but a synonym of quality- be it pharmaceuticals, hospitals, textiles,toiletries, consumer goods, herbal medicine, agro vet products, information technology,television channel, advertising agency and a few more ventures.
To his followers, Samson H Chowdhury was a hero, to his contemporaries he was an icon, to young entrepreneurs he was a mentor and to regulators he was an amazing symbol of fairness.In his approach to business, Samson H Chowdhury always put people's welfare at the focal consideration of entrepreneurship that made him different from other top businessmen in the country. Therefore, there has never been a single incident of labour unrest in any of his enterprises. He was one of the highest taxpayers of the country for a long period of time.
Samson H Chowdhury symbolizes hard work, vision, transparency and foresightedness, a combination very rare in the developing world. The sad demise of Mr. Chowdhury on 5 January 2012 at the age of 86 is truly an end of an era.
We belong to a unique nationality. In our every footstep - from our inimitable history of cultural heritage to our love for mother dialect to our glorious freedom fight to our beautiful flora and fauna – we are only one of its classes. This unmatchable feature of us is also acutely rooted to every one of us in our individual affinity, enthusiasm, needs, dreams and hopes. At STL we believe in the importance of uniqueness both at individual and national level. Being a part of the most admired local conglomerate of Bangladesh - Square Group, we have gained the expertise and upheld somber eagerness in fulfilling your expectations with our quality product ranges through utmost sincerity. We consider you as unique in terms of your needs, and to satisfy that we have pooled a unique team of dedicated employee and stakeholder. Only for you we are relentlessly striving to be "as unique as you".
We attempt to understand the unique needs of the consumer and translate that needs into products which satisfies them in the form of quality products, high level of service and affordable price range in a unique way.
SQUARE, today symbolizes a name - a state of mind. Fifty years of hard work, passion and commitment have brought us where we are today from the very inception in 1958, when Square Pharmaceuticals Ltd, the flagship company of Square Group, was established. Today Square Group has burgeoned into one of the top-line esteemed conglomerates in Bangladesh.
Square Toiletries Ltd. started its journey in 1988 with a single product as a separate division of Square Pharmaceuticals.
In 1994, Square Toiletries Ltd. became a Private Ltd. Company.
At present, STL is the country's leading manufacturer of international quality cosmetics and toiletries with 20 brands and more than 55 products covering a wide range of categories like skin care, hair care, oral care, baby care, fabric care, scourers, male grooming and OTC.
STL’s core business is driven by care, illustrated by recent instances in its heritage such as:
Besides core business functions STL has long been taking active part in different philanthropic activities like employment generation program for vulnerable community, financial aid to disadvantaged and natural disaster affected people, helping acid victims, tree plantation, creating mass awareness on health and hygiene issues, supporting in education and various local community programs and many more.
A Quarterly Report on business operation and financial position is presented before the Board of Directors for their information and review, for implementation by the Executive Management. Every month co-ordination meeting is held congregating all the department heads to discuss priority issues and solve problems, if any.
The Executive Management is headed by the Managing Director and the Chief Executive Officer (CEO) who has been delegated necessary and adequate authority by the Board of Directors. The Executive Management operates through further delegations of authority at every echelon of the line management. The Executive Management is responsible for preparation of segment plans/sub-segment plans for every profit centers with budgetary targets for every item of goods and services and is held accountable for deficiencies with appreciation for exceptional performance. These operations are carried out by the Executive Management through series of team-bound initiatives.
Well being of consumer, employee and society are the three foundation pillars of the values and principles of Square Toiletries Ltd. Square Toiletries Ltd. believes that it is their obligation to work for the welfare of society. In spite of being a commercial organization STL doesn't always opt for profit, rather it tries to be even more focused towards the fulfillment of its commitments to society and hence has an intense sense of responsibility to its customer, its people and its society as a whole. From the day to day business operation to quality policy, in every single activity of STL these core values and principals are reflected.
The intense sense of care and responsibility carries over to other member companies of the Square Group.
SQUARE Hospitals Ltd., a concern of SQUARE Group, is a 300 bed tertiary care hospital. The hospital is an affiliate partner of Methodist Healthcare, Memphis, Tennessee, USA; Christian Medical College-Vellore, India; and Care IVF (In-vitro fertility centre) Centre, Singapore.
SQUARE Hospitals' vision is to become the location of choice for Bangladeshis and people of South and South East Asia for quality healthcare, as well as an integrated centre for clinical services, medical and nursing education and research.
The hospital is located in the heart of Dhaka and aims to serve a greater portion of the capital city. At present it comprises two buildings on either side of Panthapath connected by an over-bridge. The main hospital building is 18 storied tall and is approximately 450,000 sq.ft. The second building (ASTRAS) is located across the street and is 16 storied with 136,000 sq.ft. Both facilities are constructed in accordance with the US Fire and Building safety standards.
The outpatient department of this hospital can serve up to 1200 patients daily, through 60 examination rooms. To ensure optimum healthcare-hospitality, the patients are closely monitored in their waiting times in the outpatient clinics, emergency and admissions.
STL has been built around one core asset, and it is its people. That is what makes working so special here. STL believes that work is more than a place you go every day. It should be a place of exploration, professional growth and creativity. It's about being inspired and motivated to achieve extraordinary things. STL wants its people to take pride in their work. After all, it's the combined talents, skills, knowledge, experience and passion of our people that make us who we are.
Currently STL is employing over 2,000 employees ensuring their consistent welfare and security. Due to its sociable working environment and highly motivated employee, STL is enjoying one of the lowest employee turnover rates. STL emphasizes on equal employment opportunity resulting in 38% women employees. Besides, STL also provides employment opportunity to physically challenges persons.