This year we have launched a new campaign of Magic “Fresh Mukhe Fresh Kotha”. This campaign was launched with two TVCs, along with print insertions in local and national newspapers and RDCs. To tap our consumer closely and more accurately we have placed billboards all over the Bangladesh, used CNG/Auto rickshaw stickers with relevant messages and utilized more than 100+ cinema halls for placing both ads. Last but not the least we have also utilized social media platform such as Facebook and YouTube with carefully targeting our consumers based on their behavioral pattern over the internet.